First five is a national campaign on invest in early childhood development. This campaign has lounching at february 2023 and will be valid upto 2026. "Five First" aims to inspire stakeholders at different levels who have the opportunity to make a difference in the first five years of a child, from the period of pregnancy until the baby turns 5. The aim is to build a solid foundation because the first five years build a foundation that brings positive or negative impact in the areas of Learning, Health, Behaviour, Income and even Patriotism.